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Terms of Use - Privacy & Cookies Policy


Privacy Policy

Your privacy is very important to us. This privacy policy describes the online information practices which we Alice Through The Looking Glass employ in relating to the information which you, (our customers) provide when using the / ('Website').


The information we collect:

We collect information relating to you including name, address, phone number, e-mail address, credit/ debit card information ('personal information').

How and when do we collect your personal information?


When you provide information to us by:

Signing up for our newsletter on the Website or otherwise to contact us to obtain information relating to us or our services.

Placing an order on our website which is hosted by ‘Shopify’. A customers payment details are held within the order history of sales that have been placed on our website.  

Communicating with us by phone, e-mail or in our store or when entering a competition.


Information from other sources:

We do not currently receive information from third parties. We may use Royal Mail postal checks to ensure a delivery address is correct.


How we use your personal information:

We use your personal information for the purpose(s) for which you provide it to us - including, for example, to:

respond to your enquiries,

handle orders, deliver items and process payments,

communicate with you about orders, products, services and promotional offers,

update our records and maintain any online account you may have with us,

prevent or detect fraud or abuses of our Website,

market research, reporting, analysis and modeling so as to improve the products and services we provide,


When do we share your personal information?

We only share your personal information with those members of our staff to be able to send out any orders placed.

We work with Shopify who process credit card payments and Paypal who we offer as a service to take payments. They have access to personal information needed to perform their functions, but may not use it for other purposes.

if we buy or sell our stores or business units personal information is one of the transferred assets,

where it is necessary to prevent fraud or reduce credit risk we may share your personal information with other companies and organisations.

We do not share personal information with third parties. Should this change in the future, we will notify you and you will have an opportunity to choose not to share your information.


How do we use your personal information for marketing purposes?

If you have consented we will send you relevant offers and news about our products and services. If you no longer want to receive such offers, please notify us by email

If you agree we may use Google Customer Match. This service matches a list of email addresses we hold to users signed in with Google in order to allow the display of personalised advertising. You may opt-out of the use of your email address for this purpose.


Collection of Information by Third-Party Sites

Our Website does not currently contain links to other websites whose information practices may be different to ours. If this changes we will update our Privacy Policy and notify you that updates have been made.


Cookie Policy

A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. We use cookies to help identify and track visitors, their usage of the Alice Looking website, and their website access preferences. Alice Looking visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the Alice Looking website, with the drawback that certain features of the Alice Looking website may not function properly without the aid of cookies.

This site uses cookies - small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies Website which offers guidance for all modern browsers.



Ads appearing on our website may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Alice Looking and does not cover the use of cookies by any advertisers.

Google Analytics cookie usage on a website: Click Here

PayPal Privacy Policy: Click Here

Shopify Privacy Policy: Click Here

MailChimp Privacy Policy: Click Here


How do we keep your information secure?

We employ security measures to prevent unauthorized access to information that we collect online and through POS. We use a secure online order form for all purchases made via the Website. All data transmitted via this form (including credit card details) is 128bit encrypted so it is transmitted securely. To verify this, when placing an order using the Website a padlock will appear in your browser. It is normally in the status bar, towards the right-hand side, at the bottom of your browser window. You can double-click this padlock to verify that the secure certificate has been issued to the Website.

Our website is provided by Shopify, their privacy policy can be found here.


Our security is guaranteed by the certificate provider Verisign:

Verisign Privacy Policy: Click Here

Please note that email correspondence with us is in free format text and cannot be encrypted. Accordingly please do not send any sensitive information such as credit card details or passwords via email.

We use computer safeguards such as firewalls and data encryption and only the employees of Alice Through The Looking Glass who need it to carry out their job responsibilities are given access.

We protect the security of your information while it is being transmitted by encrypting it using Secure Sockets Layer (SSL).


Revisions to this Privacy Statement

We reserve the right to revise this Privacy Policy or any part of it from time to time. Please review the Privacy Policy periodically for changes.

Unless stated otherwise, our current Privacy Statement applies from time to time to all information that we have about you.

This Privacy Policy was last updated on 21st May 2018.


How to Contact us:

If you have any questions about this Privacy Policy or how we use your Personal Information you may contact us by email at If at any time you decide that you wish to change the use to which your personal information can be put, please let us know by emailing us at

Alice Through The Looking Glass - Registered in England.

Registered Office: 14 Cecil Court, London, WC2 N4H

Phone: 020 7836 8854



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